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TATA Neu Super App: Tata Group officially Launches today

Tata Neu Super App IPL 2022
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TATA Neu: The Super App from Tata Group. Tata Group officially launches super app Tata Neu. The Tata Neu app is now open for all users in India, app available in both on Android and iOS. The super app clubs all of Tata’s major brands and their products into one platform, offering rewards and discounts to consumers.

Tata Nue app is coming lot of benefits From UPI to free IPL matches. This is the India’s first super app Tata Neu is buzzing with offers. This app has ventured into segments like payments, online food delivery, investments, and many more.

Integrating the Tata group’s most trusted brands all into a single super app, Tata Neu offers exclusive privileges and benefits across categories.Get the Neu!

TATA Neu Super App will allow users to access a range of services from over a dozen of the group’s consumer brands across fashion, finance, gadgets, automobiles, groceries, hotels, health, tech and travel. It will be available on Android, iOS and Tata Digital website.

The Tata Neu app will allow users to access a range of services from the company-owned brands including Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, and Westside.

“The Tata Group is focussed on transforming businesses for the digital world, and in the consumer context, bringing them together into a unified platform that offers an omnichannel experience. Our aim is to make the lives of Indian consumer simpler and easier” said Tata Sons chairman N Chandrasekaran.

“The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience” he said.

These brands have a cumulative consumer base of 120 million users, 2,500 offline stores, along with an 80 million app footprint across its digital assets, Tata Digital CEO Pratik Pal said in a statement “We believe that with Tata Neu, we will create a highly differentiated consumer platform” he said.

Another Expecting Brand to be joining in Tata Neu are the group’s other airline brands Vistara (JV with Singapore Airlines) and Air India, luxury products firm Titan, jewellery firm Tanishq, and automobile manufacturer Tata Motors will also be soon available on the app, Chandrasekaran said in a post on LinkedIn.

“The Indian digital ecosystem is poised for massive growth over the next decade, with radically new consumption patterns and behaviour in every category. We will witness unprecedented levels of digital transformation that will be heavily influenced by the customer. We are deeply committed to participate in and shape that transition, by pioneering new business models, and delivering unique solutions to the market”, said Mukesh Bansal, President, Tata Digital.

Tata Group Launches Super App TATA NeE

Payments push – Tata Pay

There seems to be a big push for digital payments in the app, under the brand Tata Pay. It currently allows users to send and receive money through UPI payment instrument along with an option to scan and pay at merchant locations.

Tata Neu Rewards

Members will earn 5% NeuCoins or more for every transaction through Tata Neu, which they can spend across all categories on the app (1 NeuCoin will be equal to Rs 1).

Tata Neu IPL Fan Box

The Tata Neu Box, previously the Vivo Fan Box, already caught attention in the season-opening game at the Wankhede Stadium in Mumbai. Fans are excited to be a part of Tata Neu IPL Fan box to watch live cricket from Wankhade Stadium.

What is Tata Neu?

Tata Neu is an app designed to offer customers an extensive yet highly personalised shopping experience. The culmination of over two years of research, development, and testing, it can truly be called a ‘super app’ and aims to bring about a great shopping experience for its customers.

What are the benefits of Tata Neu?

From compelling offers and an integrated loyalty program across Tata brands, to exclusive benefits and diverse payment options, Tata Neu has a lot to offer its users. A truly cross-category shopping experience, it empowers customers to: 

  • Style up their wardrobe with Tata CLiQ and Westside
  • Purchase the latest gadgets from Croma
  • Order groceries from bigbasket
  • Book a flight on Air Asia
  • Get health checkups through 1mg
  • Book a luxurious stay at an IHCL hotel
  • Order a 5-star meal on Qmin

What are NeuCoins?

NeuCoins are the rewards a customer earns when transacting on the Tata Neu app, website, or at any brand stores or hotels. They can then redeem these NeuCoins when making future purchases. 1 NeuCoin is worth ₹1, and there are no limits to how many one can earn or use.

What is NeuPass?

In short, NeuPass is an upcoming exclusive membership service by Tata Neu, that confers upon its subscribers, several unique privileges with Tata brands. It entitles members to a minimum of 5% additional NeuCoins every time they shop on the app, in addition to other benefits that will be revealed soon.

What financial and payment services does Tata Neu offer?

Tata Neu enables users to earn rewards on all credit card spends, as well as get instant access to funds like personal loans and credit lines. It also allows them to protect their assets and grow their wealth with custom insurance plans created specifically for them. Paying bills has never been easier. Users can also send money to friends, family members or any of their contacts directly to their bank accounts, using Tata Pay UPI.

What is ‘Stories’? 

‘Stories’ is Tata Neu’s in-house digital magazine. Focused on creating lifestyle-focused articles and videos, of quality comparable to leading publications, it seeks to entertain, educate, and inspire readers. Currently focused on the themes of technology, fashion, food, and travel, its high-quality content speaks for itself. 

Tata Digital, the digital arm of the Tata Group, has been working for months in order to launch this super app — which can be described as India’s first — in a bid to strengthen its presence in India’s burgeoning $ 55 billion e-commerce industry. Via this app, the 154-year-old conglomerate has ventured into segments like payments, online food delivery, investments, and many more.

Companies include Tata Consultancy Services, Tata Motors Tata Steel, Tata Chemicals, Tata Consumer Products, Titan, Tata Capital, Tata Power, Indian Hotels, Tata Communications, Tata Digital, and Tata Electronics. Browse a list of companies below.

Tata Consultancy service, Tata Steel Limited, Tata Motors Limited, Titan Company Limited, Tata Chemicals Limited, The Tata Power Company Limited, The Indian Hotels Company Limited, Tata Global Beverages Limited, Tata Communications Limited, Voltas Limited, Trent Limited, Tata Sponge Iron Limited, Tata Investment Corporation Limited, Tata Metaliks Limited, Tata Elxsi Limited, Nelco Limited, Tata Coffee Limited, Tata Consumer Products Ltd, Tata AutoComp System,

Tata Neu App Review and Response

It was a pleasant shopping experience. However, there are few issues like Home Page not showing basket to order at any point of time. So I cant see what is in my cart here. User interface needs to be more agile also it showed hung at few instances when I was using it. Recent searches not showing up. The App was taking time to load the pages. The look and feel of App is good and it has a wide range of quality products on offer. I’m also tata employee

Many links in app are broken. For e.x. click on kitchen appliances on electronics page. It always give connection error. Similarly, if you search an electronic item, click on it then most of the products link give same connection error. Even the error codes appearing on page are not user friendly .

TATA Digital LimitedApril 6, 2022Hi Jane, we regret the unpleasant experience. We request you to send us an email at app.support@tatadigital.com from your registered email ID with the subject 670744 along with the error message and product details for further assistance.

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